Bright Side Print & Promotions is committed to providing you with fresh ideas, inspiration, strategies and tools to help you achieve your business goals. Our network of experienced marketing professionals will help you distinguish your brand and connect with your audience while managing your costs. From start to finish, we will identify the best approach to achieving your objectives, determine the right solutions for your projects and execute your campaigns flawlessly
Marketing with Direct Mail
Did you know that 48% of people hold on to direct mail material for future use? Direct mail doesn’t get lost in the digital clutter and allows a potential customer time to review your product/services and what you offer.
- Understand your customer and design your mail piece to motivate them to respond.
- Check your mailing list/database to be sure it’s current and update it regularly.
- If you purchase a list, be specific about the criteria you need and purchase from a list company where there are regular updates
- Mail on a regular basis to reinforce your brand and promotions/sales you offer.
- Create a strong, bold headline.
- Don’t forget a Call to Action! What do you want them to do? Phone, e-mail, visit your website, etc.?